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Retail apps with store mode drive up to 5x more interactions - Mobile Commerce Daily

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Retail apps with store mode drive up to 5x more interactions
New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting.
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CITGO uses mobile to reward loyal customers with gifts of gas
CITGO customers in Southern Illinois and Indiana who downloaded a mobile application recently received thousands of dollars in gift cards as part of a free-gas giveaway.
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Mid-Atlantic Credit Union unifies text-to-donate, crowd-sourcing for social fundraising
The Mid-Atlantic Federal Credit Union has launched a digital campaign leveraging social media as a relatable and expansive channel to raise donations for a local food bank, proving charities have the opportunity to garner donations regardless of size, as another hierarchy becomes disrupted by the Web.
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Wocket touts security, but smartphones make gains
A company that makes a device for storing credit card information hopes to replace traditional billfolds and could also present competition for mobile wallets.
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Drizly fills delivery void left by Seamless and Amazon
Adult-beverage delivery application Drizly reported an 83 percent lift in spirit sales over the Fourth of July holiday, marking a record week for the mobile lifestyle service and indicating that beer, wine and liquor retailing is ripe for the shift to an on-demand economy.
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