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How merchants tie loyalty to mobile wallets and drive results - Mobile Commerce Daily

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How merchants tie loyalty to mobile wallets and drive results
Savvy merchants such as OpenTable and SeaWorld are overcoming the challenge of getting consumers to adopt a mobile wallet by offering points or differentiated rewards only available for mobile wallet users.
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Citymeals-on-Wheels drives 300pc jump in mobile donations using responsive design
NEW YORK – An executive from Citymeals-on-Wheels at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that donations made with mobile devices have increased by more than 300 percent since implementing responsive donation forms last fall.
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Goodwill exec: Borrowing retailers’ mobile ideas drives consumers to stores
NEW YORK – An executive from Goodwill at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that because the organization has so many retail outlets, it is borrowing retail concepts such as leveraging GPS to drive consumers into its stores.
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Sophist exec: More mobile opportunities for fundraising events
NEW YORK – An executive from Text-to-Pledge parent company Sophist at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that the range of mobile tools available for text-based donations has grown to the point that just about any event can be turned into a fundraiser.
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Mobile Giving exec: Mobile is a channel, not a strategy
NEW YORK – Nonprofit organization Better Business Bureau Mobile Giving Foundation’s CEO Jim Manis emphasized the reach of mobile given its multi-platform ecosystem at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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