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How Quiznos uses gamification to strengthen loyalty connections
A recent Quiznos campaign exemplifies how mobile games paired with rewards can drive meaningful engagement for brands, with 8,599 coupons downloaded, 14,651 store locator searches performed and 4,200 signups for its Q-Club program.
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PayPal Select brings back rewards for top shoppers
PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members.
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Lionsgate debuts Hunger Games trailer on Galaxy Tab S, driving ticket sales
Entertainment corporation Lionsgate is teaming up with South Korean conglomerate company Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay ? Part 1 trailer at Comic-Con this week while promoting ticket sales for the film?s debut.   
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Newegg readies students with social back-to-school giveaways
Online computer hardware and software retailer Newegg?s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.
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