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Aeropostale teases AeroNow rebranding with social, text campaigns - Mobile Commerce Daily

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Aeropostale teases AeroNow rebranding with social, text campaigns
Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.
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Will retailer rejection put out Amazon Wallet’s fire?
Amazon has entered the offline mobile-payments space seeking to close the loop on merchant app downloads with a multi-merchant wallet, but retailers may shun the platform as Amazon has encroached on their profits before.
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Office Depot supplies augmented reality experience to increase basket size
Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5.
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Cumberland Farms lures business fleets with mobile fuel payments
Convenience-store retailer Cumberland Farms has extended a version of its mobile-payment system with added perks for businesses to use in managing costs for their vehicle fleets.
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