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Coca-Cola launches Tweet-a-Coke as trackable social coupons gain
As a digital extension of the ?Share a Coke? campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.
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Mobile drives prioritization of unified retail supply chains: report
Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey.
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US Bank tests iPad app for credit card applicant acquisitions
U.S. Bank is testing a new mobile application in partnership with the Minnesota Twins that leverages the camera on an iPad to speed up credit card applications for baseball game attendees.
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LiveDeal gets faster with launch of redesigned iOS application
LiveDeal has sped up its discount-serving engine to meet consumers? growing demand for fast restaurant offers.
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Carebacks finds loophole to Apple?s ban on in-app donations
A new mobile application called Carebacks addresses the recent boom of homelessness and panhandling in New Orleans with features that address the hindrances of text-to-give scenarios and outsmart Apple?s ban on donation apps.
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