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Google’s disruption of financial services is just getting started: Forrester - Mobile Commerce Daily

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Google’s disruption of financial services is just getting started: Forrester
While Google could significantly disrupt the financial services sector by becoming a hub for consumers’ financial needs, the company is not likely to introduce a traditional bank, as some have suggested, according to a new report from Forrester.
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GameStop tackles showrooming via beacon tech

GameStop is attempting to fight back against Amazon and other online players by introducing real-time brand promotions, information, ratings and reviews to smartphone users directly in-aisle via beacons.
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Subway’s Sharknado 2 comedic tweets bite back
Fast food franchise Subway took puns to a new level in a series of tweets during the premiere of Syfy’s disaster movie sequel Sharknado 2 that showcased a common denominator between fans of the film and of the brand’s sandwiches: biting.
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EBay could make mobile primary tool for selling auto mechanics' services 
EBay would be smart to borrow a page from the playbooks of Uber and Airbnb and make mobile the primary tool in its upcoming test of selling auto mechanic services.

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IKEA blends ease-of-use with high functionality for mobile
IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.
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