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Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons - Mobile Commerce Daily

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Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons
With a 3.6 percent coupon redemption rate for a recent mobile coupon campaign targeting competitors’ customers in Providence, RI, Dunkin’ Donuts is expanding the program to new markets.
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Macy’s puts mobile video in back-to-school campaign
Similar to many others this season, retailer Macy’s is leveraging video for its back-to-school campaign by requesting user submissions for chances to win prizes for their schools.
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Kansas City merchants leverage beacons for easier in-store customer engagement
Dozens of Kansas City retailers have joined the beacon bandwagon to deliver personalized targeted in-store communications and content to customers.
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Dollar General completes coupon rollout, personalizing shopping
Dollar General completed the rollout of a new mobile coupons program that personalizes the shopping experience for customers by allowing them to fit a multitude of offers to their individual needs.
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Fitocracy leverages text messaging for transparent referral program
Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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