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Simon expands iBeacon program to outfit more smart malls
Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience.
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NFL Players leverages shoppable selfies to engage fans
National Football League fans will be able to own a piece of their heroes? fashion style by clicking on the apparel worn by players in selfies under a partnership between NFL Players Inc., the marketing and licensing arm of the players union, and social-commerce platform Stylinity.
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Westpac integrates augmented reality into bank account management
Historically, augmented reality?s utilitarian use case in banking disappeared once consumers reached a branch, but Westpac New Zealand has extended the technology to support account management within its mobile app. 
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Newegg adopts Visa Checkout to streamline mobile checkout
Online computer hardware and software retailer Newegg is adding Visa Checkout for desktop and mobile users and motivating customers to try it by offering a 10 percent discount on all Visa Checkout purchases. 
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