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Why retailers should pay closer attention to mobile-only shoppers - Mobile Commerce Daily

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Why retailers should pay closer attention to mobile-only shoppers
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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Two Tap’s universal shopping cart volume jumps as retailers, publishers sign on
Two Tap is helping publishers and retailers increase sales conversions for mobile and traditional online purchases via what purports to be the first checkout solution allowing consumers to buy any product from any retailer on any mobile app or Web site using a universal shopping cart.
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Schwan scores with at-home mobile college football tailgaters
Schwan Food Co’s consumer-brands division is offering one-stop shopping, contests and a sweepstakes for mobile college football game tailgaters at home at a Web site that highlights its Red Baron, Freschetta and Tony’s pizza brands.
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Find Subscription Boxes takes its fast-growing industry mobile
The fast-growing world of subscription boxes is becoming more mobile-friendly with the launch of an application that will put key information about such product-delivery services in the palms of shoppers’ hands.
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Zapper boosts at-the-table mobile payments via QR codes
Hundreds of independent restaurants and chains are enabling diners to scan a QR code printed on bills using a free mobile app without having to wait for a card terminal.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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