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Walmart’s price-comparison tool catapults app downloads to new heights - Mobile Commerce Daily

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Walmart’s price-comparison tool catapults app downloads to new heights
The addition of Walmart’s Savings Catcher feature to its mobile application earlier this week pushed the app to the top of the Lifestyle category on the Apple App Store for the first time.
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Zealios Skin Care showcases ambient light advertising opportunities on mobile
Zealios Skin Care is offering a 50 percent discount on select sunscreen products to those who use their mobile device’s ambient light sensor to download the coupon.
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47pc incentivized to try a brand when receiving a mobile coupon: report
Mobile coupons are successfully encouraging consumers to try a new brand, according to a new report from RetailMeNot.
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Bookstores pilot bundling digital, print copies of the same titles
Bookstores are fighting back against Amazo as Barnes & Noble partners with Google for same-day book deliveries while independent bookstores pilot a program bundling physical books with the same title in ebook format.
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Fairytale Brownies bakes convenience into app-less ordering site
Fairytale Brownies has simplified the giving of gifts of its gourmet chocolate brownies by launching an ordering platform that requires no application download.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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