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How some beacon programs are missing the mark
Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research. 
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Galeries Lafayette eases store navigation for shoppers with app
Galeries Lafayette, an upscale French department store in Paris, launched a mobile application with an interactive navigation guide that helps shoppers find items more easily.
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Auntie Anne?s rolls out a freshly baked loyalty app
Pretzel franchise Auntie Anne?s has become the newest mobile loyalty player rolling out a robust program in assertion of its ability to thrive amidst competition via the intelligent use of technology to directly impact the customer experience.
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Lands? End rewards Twitter followers with jean giveaway
Apparel and accessories retailer Lands? End is giving away a free pair of jeans to its Twitter followers every day in August as families prep for the back-to-season by packing away their shorts and shopping for long pants.
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Hostelworld?s new iPad app reflects shift from hybrid to native
Budget travel site Hostelworld has released a new native application for the iPad which recognizes the importance that mobile plays for its customers in extending booking to tablets.
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