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Are apps worth the investment to acquire new customers? - Mobile Commerce Daily

century 21

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Are apps worth the investment to acquire new customers?
PHILADELPHIA – Given the significant investment needed to sustain mcommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers.
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PHILADELPHIA - Combatant Gentlemen is preparing to launch a shopping mobile application that will center on product merchandising using strong images and targeted promotions, the online men's fashion label revealed during a discussion panel at eTail East 2014.

Roger Wilco capitalizes on mobile moment with wine app 
PHILADELPHIA - Roger Wilco Discount Liquor has taken a logical approach to mobile commerce that leverages the “in the moment” nature of handheld devices. 
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PHILADELPHIA - Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014.
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PHILADELPHIA - AutoTrader.com learned from the revamp of its Web sites and mobile apps that both performance and appearance need to meet customer expectations to drive business results.

Full-service restaurant chain Shari’s Café & Pies has launched a mobile rewards program to support a strategic shift from a focus on coupons to building loyalty.
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