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Barneys pushes personalized content on mobile to drive conversions - Mobile Commerce Daily

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Barneys pushes personalized content on mobile to drive conversions 
PHILADELPHIA - Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.
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Amazon made its widely anticipated move into mobile credit-card processing with the launch of Amazon Local Register, taking on rivals Square and PayPalHere by offering a low transaction rate of 1.75 percent per swipe.
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PHILADELPHIA – Responsive Web design was a big topic at this year’s eTail East 2014, with many retailers planning to launch responsive sites in time for the upcoming holiday shopping season while others insisted the strategy lacks the necessary customer focus to ensure success.
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Mobile experiences must be fundamentally different
PHILADELPHIA - Retail executives speaking at eTail East 2014 session this week stressed that mobile is fundamentally different and therefore requires completely different experiences. 
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PHILADELPHIA - Wine and liquor retailer Zachy's hopes to take its recent successful foray into targeting customers online and extend the reach into mobile with the upcoming launch of a responsive Web site.
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PHILADELPHIA - Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.
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