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Olive Garden thinks outside the Redbox with SMS-enabled promotion - Mobile Commerce daily

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Olive Garden thinks outside the Redbox with SMS-enabled promotion
Olive Garden’s popular “Buy One, Take One” has returned in a new partnership with Redbox, as the chain aggressively explores new ways of putting deals in front of as many eyes as possible and requires consumers to attain the reward via SMS.
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RetailMeNot deploys beacons at 180 colleges for back-to-school blitz
PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage a beacon network the shopping app has distributed across 180 college campuses.
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Frank & Oak brings excitement to mobile with timed offers
PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile app that borrows some of the attributes of deal-driven sites such as Gilt.com.
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25pc of US Hispanics book travel via mobile: survey
One quarter of United States Hispanics have booked travel reservations on mobile in the past year, according to a Best Western survey.
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