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Is retail enthusiasm for mobile apps waning? - Mobile Commerce Daily

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Is retail enthusiasm for mobile apps waning?
A number of the retailers presenting at last week’s eTail East 2014 conference came down on the side of mobile sites in the ongoing debate over native applications vs. the Web, pointing to the larger issue of how best to reach shoppers across a multitude of devices.
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Zappos boosts shoe sales with native integration in MapMyFitness app
Amazon’s Zappos is reaching fitness fans directly through their workouts with a new integration in the MapMyFitness mobile application enabling users to track mileage for their shoes and purchase athletic shoes.
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Dunkin’ Donuts celebrates app’s anniversary with Twitter sweepstakes
Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with two-day sweepstakes that was promoted on Twitter.
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StyleSeat sees 60pc of bookings made via mobile, prompting a redesign
Online beauty service StyleSeat has redesigned its mobile application in light of its success, with 60 percent of users booking appointments via the app.
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Vineyard operators drink in benefits of intuitive mobile POS system
Owners of a rural North Carolina vineyard and bar are enjoying huge time savings and high data accuracy these days after deciding to use a cloud-based Point-of-Sale system that simplified the management of their operations.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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