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Cross-functional collaboration fuels mobile ROI - Mobile Commerce Daily

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Cross-functional collaboration fuels mobile ROI
Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week. 
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Uber takes on Google in the instant-delivery realm
Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.
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Staples customers complete purchases in-store, despite online ad interaction
Staples Canada found that many consumers complete their purchases in a bricks-and-mortar store despite being exposed to and interacting with ads online in a digital coupon campaign.
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Allianz streamlines medical-claims submissions with new app
Allianz Worldwide Care is streamlining the medical-claims submission process with a mobile application on which members can submit medical claims and access policy documents.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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