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Burger King ups ante on promoting apps with smartphone offer
In a reflection of just how important young, mobile-savvy consumers are for quick-service restaurants, Burger King is offering a free Android phone to support the national launch of its mobile coupon application.
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CVS Caremark bets on mobile innovation to extend stores? reach
CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty.
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Lacoste?s new app plays up NYC tennis courts, store locations
Apparel and accessories brand Lacoste has released mobile application City Tennis to activate New York City?s tennis players by directing them to nearby tennis courts and Lacoste store locations to shop the brand?s tennis gear.
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WWE pins new fans with 1.5M downloads of SuperCard game
WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.
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