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Minute Maid, Smart Ones supercharge receipt-based promotions via mobile - Mobile Commerce Daily

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Minute Maid, Smart Ones supercharge receipt-based promotions via mobile
Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.
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Mobile’s role in shopping research grew during back-to-school sales
The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences. 
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L’Oreal USA collaborates with StyleSeat to make beauty experts more profitable
Beauty marketer L’Oreal USA is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application. 
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Smart Furniture sees gains in mcommerce with responsive design
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since converting to a responsively designed Web site on Aug. 6.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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