ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

MCX mobile payments pilot could steal Apple?s thunder - Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free

MCX mobile payments pilot could steal Apple?s thunder
Merchant Customer Exchange unveiled the brand of its new central mobile payment network, CurrentC, as the system backed by numerous major merchants began operation in pilot projects across the United States, heading for a national rollout next year.
Please click here to read the entire story on Mobile Commerce Daily

McDonald?s preparing for launch of NFC-based mobile payments system
Indications that McDonald?s could be ready to launch a near field communications mobile payments platform in two weeks signal that, after trials in other countries and parts of the United States, the world?s largest restaurant chain finally feels it is able to get a much-demanded service right.
Please click here to read the entire story on Mobile Commerce Daily

Isis? Softcard rebranding leaves strategic woes unaddressed
Isis Wallet has changed its name to Softcard, following the mobile wallet platform?s announcement in July that it would rebrand to avoid any association with the Islamic militant group whose English name forms the acronym ISIS.
Please click here to read the entire story on Mobile Commerce Daily

Café Lou Lou takes reservations in-house with new app functions
An independent restaurant in Kentucky is using a new function on its DineTime Host iPad application that will make it easier to manage reservations and conduct follow-up messaging to guests.
Please click here to read the entire story on Mobile Commerce Daily

 

Click here to sign up for Mobile Commerce Daily for free