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Lord & Taylor exec: Beacons more cost-effective for testing mobile payments
NEW YORK - A Lord & Taylor executive  said he views beacons as a cost-effective way to test mobile payments and was, therefore, surprised that Apple went with NFC for its mobile payments play.
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GameStop reaches mobile customers via deep understanding
NEW YORK ? A GameStop executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said a deeper understanding of how customers are using mobile is paramount to delivering the meaningful content and services that drives brand engagement.
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Holidays present prime opportunity for app updates: Fiksu exec
NEW YORK ? The end-of-year holidays present a good time for marketers to update their mobile applications, providing they have some new features to tout, a Fiksu executive said Wednesday.
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LivingSocial claims trends point to big holiday season for mobile
NEW YORK ? A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.
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Getting phygital drives engagement, says DigitasLBi exec
NEW YORK ? Combining digital and physical marketing components can provide more personalized experiences for consumers by channeling an ?always on? approach, which can likely lead to more in-store visits for brands and bricks-and-mortar stores, according to global digital marketing agency DigitasLBi at the Mobile Marketing Summit: Holiday Focus 2014.
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