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Apple Pay?s halo effect evident in Subway Softcard partnership
The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard ? previously known as Isis ? which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway.
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Foot Locker sports a speedy omnichannel approach with Deliv
Foot Locker aims to enhance the user experience on its mobile optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, providing low-cost delivery capabilities and step-by-step shipment tracking.
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SeatGeek reaches ticket seekers on social with targeted ads
As mobile ticketing becomes more competitive, ticket search engine SeatGeek is utilizing promoted tweets on Twitter with targeted offers to consumers based on their favorite sports to promote its own service. 
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By Atelier offers complimentary concierge service to spur iPhone 6 case sales
Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple?s iPhone 6 by offering additional perks.
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