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Lesser-known social networks offer holiday marketing opportunities for retailers - Mobile Commerce Daily

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Lesser-known social networks offer holiday marketing opportunities for retailers
While retailers are ramping up their Facebook and Twitter campaigns for the 2014 holiday season, when it comes to reaching the increasingly important mobile shopper, they would do well to not overlook social media sites such as Tumblr, Wanelo and We Heart It.
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Tesco tests mobile payment service for easier grocery shopping
Tesco, a multinational retailer of groceries and general merchandise, has announced trials of a mobile payment service for customers via the PayQwiq service.
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Louisville Slugger aims for the fence with construction of a new ecommerce site
Baseball gear manufacturer Louisville Slugger has announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place.
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Marni bolsters social media presence before 20th anniversary
Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts. 
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