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American Eagle Outfitters boosts mcommerce by enhancing in-app merchandising
American Eagle Outfitters is looking to take advantage of the expected surge in mcommerce sales during the holiday shopping season with enhanced product merchandising in its mobile application.
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Toaster Strudel campaign engages Fruit Ninja fans via gaming, coupons
Pillsbury Toaster Strudel?s ?More Fruit? campaign drove consumer engagement this summer by creating an end-to-end gaming and entertainment experience that started in a digital game, moved into a mobile coupon and ended in a checkout line.
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Samsung, PayPal tap fingerprint technology in smartwatch response to Apple
A Samsung-PayPal smartwatch under development with mobile-payment fingerprint-identification technology would increase the ability to simplify payment authentication on a device with limited space for a long PIN or password.
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Benefit wings it with mobile social giveaway promoting friendship
Benefit Cosmetics? new Wing Women campaign promotes friendship while giving customers a way to win the line?s most popular products.
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