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Retailers should look beyond beacons to drive relevancy during holidays - Mobile Commerce Daily

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Caitlyn Bohannon

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Retailers should look beyond beacons to drive relevancy during holidays
Retailers relying heavily on beacons must remember other ways of driving relevancy for consumers via mobile this holiday season. 
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Facebook fans spend almost 50pc more at grocery stores: report
A new report sheds some light on the question of whether or not social media engagement impacts retailers? bottom lines, with the Facebook fans of one large regional grocery chain spending almost 50 percent more than non-fans.
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Softcard freshens up NFC payments with laundromat collaboration
Payment solutions provider USA Technologies? collaboration with mobile wallet solution Softcard recasts the mundane task of doing the laundry while  driving momentum for NFC adoption. 
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Gaiam tests integrating mobile promo codes with checkout page
Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among several brands to leverage a new tool using HighFive software that enables consumers to use their mobile rewards and promotional codes more easily and to checkout more quickly.
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