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Visuals are indispensable for converting millennial shoppers on mobile: report - Mobile Commerce Daily

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Visuals are indispensable for converting millennial shoppers on mobile: report
Visuals are indispensable for converting millennial shoppers on mobile: report; Walmart tests mobile-driven click-and-collect grocery service.
Please click here to read the entire story on Mobile Marketer

Walmart tests mobile-enabled click-and-collect grocery service
Walmart is testing a new same-day pick-up concept enabling customers to order groceries online or by mobile phone and retrieve their orders from a drive-up facility.
Please click here to read the entire story on Mobile Marketer

Kimberly-Clark leverages mobile for utility-driven engagements with moms
NEW YORK ? A Kimberly-Clark executive at the Mobile Marketing Association?s SM2 Innovation Summit examined how the brand leverages mobile to help millennial moms through the potty-training process.
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Trulia focuses on mobile Web to drive app downloads
NEW YORK ? A Trulia executive at the Mobile Marketing Association?s SM2 Innovation Summit said that while the brand channels a mobile-first strategy, it believes that bettering its presence on mobile Web is just as significant as developments made on its mobile app.
Please click here to read the entire story on Mobile Marketer

BNY Mellon?s Sumday offers social investing for non-traditional millennials
NEW YORK ? A BNY Mellon executive at the Mobile Marketing Association?s SM2 Innovation Summit introduced its new Sumday service that takes a non-traditional approach to investing and is geared toward millennials.
Please click here to read the entire story on Mobile Marketer

Ford borrows a better idea to get closer to customers
In the late 1960s, Ford?s advertising proclaimed that the automaker had ?a better idea.? During Advertising Week, the company admitted that its mobile learnings have come in large part from others.
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