Embrace responsive Web design to lure mobile buyers: Forrester - Mobile Commerce Daily
Embrace
responsive Web design to lure mobile buyers: Forrester
Brands
should forget conventional wisdom and embrace responsive Web design as a
perfect fit for most transactional scenarios to convince consumers to embrace
buying on their mobile devices, according to a new Forrester Research report.
Please
click here to read the entire story on Mobile Commerce Daily
Chipotle
taps social in Halloween selfie contest, charity fund-raiser
Chipotle
is leveraging social to engage costumed Halloween customers in a contest while
raising up to $1 million for its Chipotle Cultivate Foundation, which strives
to create a more sustainable and healthful food supply, in its fourth annual
Boorito event.
Please click here to
read the entire story on Mobile Commerce Daily
Mobile
blurs distinction between customer acquisition, experience: BloomReach
LITCHFIELD
PARK, AZ ? A BloomReach executive at the Mobile Shopping Summit 2014 said that
retailers should build more unified offerings to take advantage of how mobile
is blurring the distinction between customer acquisition and customer
experiences.
Please click here to
read the entire story on Mobile Commerce Daily
EBay
entices holiday shoppers with mobile-optimized global campaign
EBay
is hoping to entice consumers before the holiday shopping season begins with a
digital campaign focusing on its multiscreen capabilities and illustrating how
inspirational moments can be shoppable.
Please click here to
read the entire story on Mobile Commerce Daily
Sallie
Mae introduces mobile app for effective college planning
Sallie
Mae, a brand dedicated to servicing student loans, has developed a mobile
application to guide users through the tricky process of college planning with
a variety of financial tools.
Please click here to
read the entire story on Mobile Commerce Daily