Mobile chat: Role grows in creating seamless holiday shopping
Mobile chat is poised to play a significant role in holiday shopping as consumers increasingly make purchases through mobile devices, despite a limited number of chat tools in the marketplace and technical challenges.
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Target teams up with mcommerce app to test curbside shopping
Target is teaming up with new shopping startup Curbside to test curbside shopping through its new mobile commerce application, available on Google Play and the Apple App store.
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Secret sniffs success from social in promotion of clinical-strength deodorant
Procter & Gamble?s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon.
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Saddleback Leather mobile shoppers like Web site makeover
Saddleback Leather is reaping the benefits of redesigning its ecommerce Web site to streamline the path from purchase to checkout for mobile shoppers, reporting improvements in load times, average time on site and page views per session.
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Scripps? WeatherSphere buy underscores interest in mobile weather-checking
E.W. Scripps? acquisition of WeatherSphere, a publisher of paid weather mobile applications, including three top-10 App Store paid weather apps, points to the public?s interest in doing more of its daily activities on mobile, including checking the weather.
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