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McDonald?s enhances customer payments via app-based AmEx rewards - Mobile Commerce Daily

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McDonald?s enhances customer payments via app-based AmEx rewards
McDonald?s moved farther into mobile payments by partnering with American Express to let card holders in the drive-thru lane use reward points from their mobile application to pay for food purchases.
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Twitter may have advantage over Facebook in mobile payments
The role of social media giants Twitter and Facebook in mobile payments is expanding even as Apple Pay?s launch looms.
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Google Express expansion faces revenue, weather challenges
Google Express is attempting to establish its stake in the mcommerce market with the announcement of its expansion, which includes shipping to more cities, new locations and a new name.
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American Greetings scares up Halloween sales with digital e-cards
American Greetings is hoping to drive sales through its Halloween-themed card collections, available on multiple mobile and tablet applications.
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Pfister Hotel lures mobile users with responsive Web, augmented reality
Marcus Hotels & Resorts? flagship property The Pfister Hotel in Milwaukee is channeling mobile through responsive Web design and augmented reality to appeal to younger audiences.
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OpenTable leverages mobile payments to serve up quicker dining
Online and mobile reservation service OpenTable has announced the availability of mobile payments, currently accessible in the New York, San Francisco and Washington metropolitan areas.
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