Walmart to boost mobile prowess as digital investment grows - Mobile Commerce Daily
Walmart
to boost mobile prowess as digital investment grows
Walmart?s intention to step up investment in digital and ecommerce initiatives
is likely to include a heavy dose of mobile as the retailer builds on recent
successes such as Savings Catcher and looks for new ways to transform the
shopping experience for smartphone users.
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7-Eleven
taps beacons to chase runners into stores
Convenience store retailer 7-Eleven is working with Japanese soft drink
manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks
runners? progress and offers rewards when they pass one of the chain?s
locations.
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Chase
personalizes, simplifies card rewards with mobile Web revamp
Chase Card Services has launched a mobile rewards Web site that makes the
rewards process for credit-card customers easier to access and understand while
making it more personal.
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REI?s
new iPad app focuses on visually rich content for shoppers
Outdoor gear and apparel retailer REI is offering an optimized shopping and
product research experience with its new iPad application that also features
updates to the REI Snow Report tool.
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Bank
of America mobile banking traffic jumped in Q2 after app redesign
Bank of America saw the number of customers banking on mobile in the second
quarter jump 15 percent from a year ago, following the introduction of
application features aimed at driving convenience for users.
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