McDonald?s needs right message, products along with mobile to drive sales - Mobile Commerce Daily
McDonald?s
needs right message, products along with mobile to drive sales
McDonald?s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain?s experience highlights the need for mobile to be paired with the right message and products to be successful.
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Retailers
struggle to balance quality images, mobile performance: report
Most mobile pages are not meeting users? performance expectations, with the
rush to embrace responsive Web design partially responsible, according to a new
report from Radware.
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MasterCard?s
NFC-business finder app points to mobile-pay adoption challenges
A MasterCard mobile application that helps consumers find merchants that accept
contactless payments highlights the scarcity of near field
communications-enabled businesses in the United States and raises questions
about the technology?s prospects for gaining mass-market acceptance.
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Homes.com
caters to house hunters with updated app
Homes.com has updated its real estate mobile application to feature a modern
look, improved speed and enhanced searching features to better cater
to house hunters looking to buy or rent the perfect property.
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Bauble
Bar humanizes its brand with cancer-focused social fundraiser
New
York-based jewelry retailer Bauble Bar is requesting social photo submissions
in a campaign that supports survivors of leukemia and lymphoma diseases and is
donating $1 for every photo submitted.
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