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Taco Bell fires up mobile ordering with customization, marketing blitz - Mobile Commerce Daily

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Taco Bell fires up mobile ordering with customization, marketing blitz
Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.
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McDonald?s doubles down on NFC with both Softcard and Apple Pay
McDonald?s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.
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Wireless carriers could withdraw from NFC payments: report
While the launch of Apple Pay and Host Cost Emulation promise to boost near field communications-based payments, one group that is likely to see its role diminish is wireless carriers, according to a new report from Juniper Research.
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Yellow Pages drives local commerce with social campaign
Canadian digital media company Yellow Pages is hoping to drive local commerce ahead of the holiday season with its ?Shop The Neighbourhood? social campaign.
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