US brands overcoming challenges to start rolling out beacons
NEW YORK ? Beacon executives at the ad:tech New York conference claimed that although the United States has been slower to roll out beacon technology compared to some countries, more brands and retailers will begin introducing the technology, with nearly five million beacons expected to be deployed over the next few years.
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Email blasts, segmentation remain as two equal players
NEW YORK ? Executives advocating for email marketing at ad:tech New York spoke on the pros and cons of segmentation and email blasts, claiming both can still be valuable.
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Softcard pilot results point to loyalty benefits from NFC payments
Softcard users in Salt Lake City, UT, are three-and-a-half times more likely to engage with offers and four times more likely to use loyalty cards than the national average, according to new results from the near-field communications payments provider.
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Uber, Resy dine out on restaurant patrons? mobile mind shift
Uber?s partnership with Resy to let consumers book a prime-time table at a New York restaurant and then order and pay for taxi transportation via smartphone is the service sector?s latest effort to meet the growing demand for convenience sparked by the mobile mind shift.
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