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Toys R Us taps QR codes for easy navigation to Thanksgiving deals - Mobile Commerce Daily

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Toys R Us taps QR codes for easy navigation to Thanksgiving deals
Toys ?R? Us is addressing consumers? pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.
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Paul Frank enlists Blippar?s image recognition in new pop-up shop
Fashion and lifestyle brand Paul Frank?s recent launch of a pop-up shop in New York City includes Blippar?s image recognition technology to provide interactive experiences in the store.
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Coldwell Banker app empowers sellers to market their homes via storytelling
Coldwell Banker is leveraging its mobile application and new digital platform to allow homeowners to connect with buyers and agents via storytelling, social collaboration and feedback.
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Toronto?s Metrolinx adopts mobile ticketing for rail-air link
Metrolinx, Toronto?s regional transportation provider, will adopt mobile ticketing for its rail service from Union Station to Pearson International Airport next year to achieve cost savings and increase travelers? convenience.
Please click here to read the entire story on Mobile Commerce Daily

Strut features Tinder-like swiping to enhance mobile shopping
A new fashion mobile application that aggregates mainstream content, such as J. Crew and Asos clothing items, features a Tinder-inspired swiping feature that allows users to swipe right or left depending on if they like the items they see.
Please click here to read the entire story on Mobile Commerce Daily

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