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Tissot times mobile optimization for holiday arrival

Swiss luxury watch manufacturer Tissot is planning a new mobile-optimized site that will launch in the coming months to give its customers a convenient way to conduct product research before making a trip to the store.

Shoppers will also be able to make purchases on the site, which will feature large images and a simple design. Through this attempt, Tissot aims to provide around-the-clock access to its products for customers, making a purchase made via a mobile device more likely to occur.

Lending mobile access
Despite its high quality images, the current site lacks mobile optimization.


Once revamped, shoppers will be able to access Tissot?s Web content on their mobile devices. Tissot has timed the launch of the new site conveniently with the time of year and upcoming holiday season.

Tissot knows its affluent audience is tech savvy and are most likely active on smartphones. Consumers are increasingly on the go and desire to be able to browse and shop on their mobile phones.

A member of the Swatch Group, Tissot maintains partnerships to stay relevant in today?s business marketplace, such as its ongoing sponsorship of Nascar driver Danica Patrick. Tissot has a special collection of watches that represent Ms. Patrick?s style.

Tissot pushes brand awareness with physical events that feature the famous Nascar star. For example, Tissot?s Manhattan location recently hosted a meet-and-greet opportunity, where fans could come by and meet Ms. Patrick and learn more about this year?s T-Race watch.

Tissot has iOS and Android mobile applications but has not updated them recently. Since mobile Web is a more practical investment, Tissot can maintain its mobile presence in a more cost-efficient manner.

Mobile optimization
Smaller brands and retailers are opting for mobile optimization to give shoppers an additional channel of reference to their products.

Baseball gear manufacturer Louisville Slugger recently announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place.

Up until this move, the brand has maintained relationships with other retailers and has offered a handful of products on its site. With the rapid changes in technology, Louisville Slugger knew it could make a few necessary changes to better appeal to mobile users (see story).

Fashion brand Juicy Couture recently overhauled its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.

Featuring key aspects such as mobile optimization and responsive Web design, Juicy?s new site is now compatible with mobile shoppers and utilizes tools such as live chat and swipe and zoom options. For brands with strong bricks-and-mortar roots, they can find a way to survive in a mobile centric world by optimizing their content to add a convenience for smartphone users (see story).

This move will help Tissot grow the mobile side of its business. 

Final Take
Caitlyn Bohannon is an editorial assistant on Mobile Marketer, New York