Target ramps up in-store personalization on mobile with acquisition - Mobile Commerce Daily
In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.
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Urban Outfitters? timed, targeted mobile messages increase
retention rate
Urban Outfitters is maximizing user engagement by sending push notifications,
email and in-application messages at times when consumers are most receptive.
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Rebecca Minkoff tosses cash registers with new connected store
Apparel and accessories brand Rebecca Minkoff has teamed with eBay to power its
new tech-savvy store in New York that allows mobile connectivity and transforms
the in-store shopping experience by incorporating digital components.
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Dr. Oz highlights health benefits of products in-store via Beep?N
Go
Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of
WebMD, and Mobeam?s Beep?N Go Android application to bring health information via
mobile to in-store shoppers.
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Restaurant group feasts on flexibility of mobile app
Ted?s Café Escondido is gaining a clearer picture of sales and employee hours
after deciding to use a mobile application that simplified the management of
operations.
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