Gap introduces wish lists, in-store Wi-Fi to boost holiday sales - Mobile Commerce Daily
Upping its mobile strategy, clothing and accessories retailer Gap has introduced an omnichannel wish list solution for shoppers to compile items and share with family members via Twitter, Facebook and email and will be hosting free Wi-Fi in stores for customers? convenience.
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The city of Alpharetta, an Atlanta suburb, is leveraging mobile application Rately in its execution of beacon technology in numerous local retailers to promote and reward holiday shoppers.
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Speed,
convenience, access drive mobile usage
Mobile
shoppers have a reputation for being self-sufficient, but a new report suggests
they may actually be in need of customer service, suggesting that the need for
efficient mcommerce strategies could increasingly encompass customer service
features such as pop-up messages and prompts to initiate chat sessions.
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AsterRide
takes on Uber in battle to lure consumers with convenience
AsterRide, a mobile application-based taxi-hailing operation going head-to-head
with market-leader Uber, is leveraging consumers? desire for convenience while
supporting local cab and limo businesses.
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read the entire story on Mobile Commerce Daily
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