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Amazon boosts social prowess with Snapchat, Instagram, but more needed - Mobile Commerce Daily

 

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Amazon boosts social prowess with Snapchat, Instagram, but more needed
Amazon, which has been slow to jump onboard with social media, is making a bigger push into Instagram and Snapchat in time for the holiday shopping season, reflecting social?s growing influence on the customer journey.
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Charlotte Russe?s Send to Mobile effort sees 3K shares per week
Mall retailer Charlotte Russe is leveraging Outspoken?s MMS aggregator technology to implement a Send to Mobile capability on its online product pages and is seeing an average of 3,000 shares every week.
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IHeartRadio joins Yo Index to push news content, offer contests
Yo mobile messaging application users can now receive notifications about opportunities to win free tickets to concerts from iHeartRadio thanks to a new partnership between the two companies.
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Skylanders hosts social contest to promote new tablet-compatible game
Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.
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