Image recognition increasingly an app must-have as scanning gains acceptance
With major retailers such as Amazon offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.
Please click here to read the entire story on Mobile Commerce Daily

Office Depot markets to Shazam users in-store via sound system
Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.
Please click here to read the entire story on Mobile Commerce Daily

Urban Outfitters, Nicole Miller in Wanelo ?buy? button launch
Urban Outfitters and Nicole Miller are among brands that are part of social shopping network Wanelo?s move to streamline the customer journey by launching a ?buy? button that enables purchases from within the network?s mobile application.
Please click here to read the entire story on Mobile Commerce Daily

RetailMeNot app maps nearby deals for more relevant savings
The RetailMeNot mobile application has been updated with a nearby offer functionality that includes a map display showing consumers which deals are just steps away from their current location.
Please click here to read the entire story on Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free