Image recognition increasingly an app must-have as scanning gains ground - Mobile Commerce Daily
Image recognition increasingly an app must-have as scanning gains
acceptance
With major retailers such as Amazon offering image recognition within their
mobile applications, the technology is likely to become a must-have although
more sophisticated scan-to-shop deployments could remain limited.
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Office Depot markets to Shazam users in-store via sound system
Office Depot is leading the way in mobile marketing with a new beacon-like
strategy enabling shoppers to access offers and other content on their
smartphones by connecting with the in-store sound system.
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Urban Outfitters, Nicole Miller in Wanelo ?buy? button launch
Urban Outfitters and Nicole Miller are among brands that are part of social
shopping network Wanelo?s move to streamline the customer journey by launching
a ?buy? button that enables purchases from within the network?s mobile
application.
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RetailMeNot app maps nearby deals for more relevant savings
The RetailMeNot mobile application has been updated with a nearby offer
functionality that includes a map display showing consumers which deals are
just steps away from their current location.
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