Target?s mobile holiday game gives glimpse into future of retail
Target is providing a glimpse into the future of retail with a new mobile gaming offering, available in select stores and executed by Google, that bridges the retailer?s physical and digital offerings.
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Nielsen exec: 2015 forecast requires heavier brand investment into mobile
Executives from The Nielsen Company and Mobile Majority predicted that mobile is on the upswing for 2015, and that brands that decline to invest heavily in mobile and social are bound to get surpassed by competitors.
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Local businesses join beacon coalitions for mobile presence
As buzz about beacons continues, small, local businesses are banding together and experimenting with the technology to leverage their collective power to provide greater value and reach.
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Retailers fail at driving awareness of mobile payments: report
While adoption is growing of mobile payments applications, their impact is minimal so far this holiday season, in part because merchants are not making shoppers aware of the options that are available, according to a new report from Punchtab.
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