McDonald?s beacons reap 18K offer redemptions
McDonald?s deployment of beacon technology at franchise locations in Columbus, GA - a strategy that arose from watching how customers frequently use their smartphones - has garnered 18,000 offer redemptions.
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Amazon Prime Now raises bar with Prime Now one-hour delivery
Amazon is racing past its own milestone of offering same-day shipping with the new Prime Now for Prime customers that promises one-hour delivery, showing the online retailer?s determination to remain one step ahead of its competition.
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Mobile NFC payments will exceed $130b by 2020: report
A recent study conducted by Strategy Analytics revealed that payments made with near field communications-enabled mobile handsets are set to exceed $130 billion of consumer retail around the world by 2020.
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Easton?s Hotel Group embraces crowdsourced mobile loyalty
Easton?s Group of Hotels, a Canadian hospitality brand, is leveraging a crowdsourced-driven mobile loyalty program to drive more customer traffic to its properties and bolster its community of fans.
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