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Why Hershey Co. chose SMS ? not beacons ? for in-store engagement - Mobile Commerce Daily

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Why Hershey Co. chose SMS ? not beacons ? for in-store engagement
Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.
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Ulla Popken reaches 65K shoppers in social commerce test
In a recent attempt to try out social commerce, German clothing retailer Ulla Popken reached more than 65,000 shoppers and saw high return-on-investment stats in 60 days. 
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Idaho mobile payments app cited as one of year?s top innovations
Idaho?s government mobile payments application OntheGo was cited as one of 30 innovations that mattered in governmental administration in 2014, showing how mobile is increasingly making an impact on how government works.
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