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Walgreens pioneers mhealth?s integration with mobile loyalty - Mobile Commerce Daily

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Walgreens pioneers mhealth?s integration with mobile loyalty
As the mhealth space heats up, an important new frontier for retailers could be mobile loyalty integrations, a strategy Walgreens is currently pioneering.
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Taco Bell tempts app users with free taco after mobile purchase
Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month.
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Mobile video plays reach 25pc for ecommerce brands: report
Some of the largest ecommerce brands are seeing 25 percent of ecommerce video plays coming from mobile devices, up from 19 percent a year ago, a new analysis by Liveclicker shows.
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Total Gym Fitness sees 5x engagement with mobile guides
After implementing mobile chat and guide functions, Total Gym Fitness has found that its mobile customers are five times more likely to engage with mobile guides, a survey-like tool used to direct customers to products they are more likely to purchase based on their exercising needs.
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HealthWarehouse.com Web relaunch aims at mobile prescription buyers
HealthWarehouse.com, a nationally accredited online pharmacy, is reaching out to buyers of out-of-pocket prescriptions on mobile with a newly launched Web site that features responsive design.
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