Gap ramps up mobile to mimic flagship store experience - Mobile Commerce Daily
Gap
ramps up mobile to mimic flagship store experience
NEW YORK ? Gap Inc. is equipping more of its stores with mobile devices to
leverage employee training videos, highlight additional inventory for shoppers
and emulate the experience of a flagship store in the hopes of driving sales,
suggesting that mobile is cementing its status as a virtual shopping assistant
for many brands.
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EBay
exec says mobile loyalty missteps are driving away consumers
NEW YORK ? An eBay executive at the National Retail Federation 104th Annual
Convention & Expo said mobile loyalty program data collection must be more
stringently managed to keep the process from driving away consumers while
marketers are on a learning curve.
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Birchbox?s
customer-choice emphasis helps redefine mobile retail
NEW YORK ? A Birchbox executive at the NRF 104th Annual Convention & Expo
indicated that the company?s emphasis on letting customers try beauty products
before buying them is helping to reshape mobile retail, contributing to a blurring of the lines between online and
offline commerce.
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TGI
Friday?s equips servers with tablets to streamline customer experience
Restaurant chain TGI Friday?s is equipping servers with Microsoft tablets to
help make the customer experience more streamlined and convenient.
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Chinese
Laundry?s omnichannel approach drives 54pc jump in mcommerce sales
Footwear brand Chinese Laundry has seen a 54 percent increase in mobile
commerce sales, among several other achievements, since its integration of a
new point-of-sale retail management platform with Celerant, a retail technology
provider.
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