Kohl?s data deep dive yields more resonant app - Mobile Commerce Daily
Kohl?s
data deep dive yields more resonant app
NEW YORK ? A Kohl?s executive at the NRF
104th Annual Convention & Expo discussed how the retailer leveraged data
analytics to create a mobile application that resonates better with consumers.
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22pc
of retailers will integrate beacons this year: study
NEW YORK ? IHL Consulting Groups and RIS News executives at the NRF 104th
Annual Convention & Expo said that while a good percentage of retailers
currently have up-to-date POS software systems, emerging technologies that
retailers will focus on over the next 12 months will likely be beacons,
predictive analytics and EMV.
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TGI
Friday?s makes room for future innovation with mobile POS
NEW YORK ? A TGI Friday?s executive at the NRF 104th Annual Convention &
Expo said that the restaurant chain prides itself in taking a different
approach toward tablet integration in its locations in contrast to its
competitors, such as Applebee?s, by placing tablets in the hands of servers
rather than on tables.
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Hilton
taps Live Nation, Facebook to ramp up hotel stays
Hilton Worldwide is marking a new five-year partnership with Live Nation by
offering Facebook users a daily opportunity to win prizes including a vacation,
hotel stays and tickets to the Grammy Awards, proving that partnerships
leveraging social media are key for driving brand awareness and sales.
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Aerosoles
launches mobile-optimized site as mcommerce sales escalate
Shoe brand Aerosoles is taking advantage of an expected rise in ecommerce sales
by enhancing its Web site and rolling out a mobile-optimized site with
responsive design, suggesting that consumers are not only browsing footwear
options on mobile, but also completing purchases.
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Gaiam
stretches into mobile TV yoga with Comcast partnership
Gaiam?s TV partnership with Comcast leverages the retailer?s reputation as a
well-known provider of yoga and fitness instruction videos to drive
subscriptions to the companies? joint on-demand TV video service.
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