American Eagle exec: Consumer feedback via mobile improves sales strategy
NEW YORK ? An American Eagle executive at Mobile Marketer?s Mobile FirstLook: Strategy 2015 conference said that the clothing retailer places a high importance on receiving consumer feedback via chat functions and reviews within its mobile application, which then helps them improve sales by rolling out relevant deals and equipping store associates with mobile devices.
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Twitter exec: Commerce play focuses on movie, concert tickets
NEW YORK ? A Twitter executive at Mobile Marketer?s Mobile First Look Strategy 2015 conference said the social site?s move to monetize its service linked to tracked mobile commerce sales initially will embrace movie and concert tickets because they are simplest to process.
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Mobile is ?tail wagging the dog? of business transformation: Forrester
NEW YORK ? Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers? needs, according to a Forrester analyst at Mobile FirstLook: Strategy 2015 conference on Jan. 14.
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