Dunkin? Donuts cracks the formula on loyalty with mobile?s help
A Dunkin? Donuts executive said the company is ?all in? on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.
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Netflix, Royal Caribbean cozy up to snowbound on mobile
As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.
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MasterCard, PGA boost Apple Pay?s profile with inclusion at tournament
MasterCard and the PGA Tour?s plan to make Apple Pay part of the spectator experience at the Waste Management Phoenix Open will ratchet up pressure on United States merchants to accept contactless payments as more customers become enabled.
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Phablet usage for mobile banking set to grow by 100pc: report
As mobile screen sizes continue to proliferate and consumers conduct more financial activities on these devices, phablets are becoming popular for banking, with use expected to grow by more than 100 percent, according to a new report from Carlisle & Gallagher Consulting Group.
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Gordmans Stores ranks brand influencers for higher mobile coupon redemptions
Midwestern discount retailer Gordmans Stores is among the brands leveraging an engagement marketing platform that enables marketers to rank users in their community based on their influence and activity on social media, mobile and email, resulting in more successful targeting efforts.
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