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Mcommerce Summit New York April 29: Macy's, Sephora, MasterCard, GameStop, Capital One, Forrester, Charlotte Russe

Registration for this event is now closed

Macy?s, Sephora, Capital One, MasterCard, Charlotte Russe and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and mobile payments are changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Add to that mix invaluable data and insights on shifting consumer behavior from Forrester Research and attendees to this exclusive daylong executive summit get to meet with the best and brightest among retailers in mobile. 

The stakes are high. 

Per Goldman Sachs & Co., mobile commerce last year was $204 billion, a number set to increase by nearly 50 percent this year and to top $415 billion in 2016 ? all sales generated via smartphones and tablets. However, mobile?s impact on driving sales to retail stores is even higher, and hard to calculate but easy to recognize in its influencing potential.


This is the only summit that offers executive 45-minute deep-dives ? no distractions, no fancy footwork, only unique content and insights ? and the opportunity to network with the nation?s leading retail executives.  

Cost to register is only $795, which includes breakfast, lunch and cocktails. A bonus: Mobile Commerce Daily?s exclusive State of Mobile Commerce 2015 special report valued at $995 ? free to all registered paid attendees. 

Interested in sponsorship? Please contact Jodie Solomon at .

The Mcommerce Summit is part of this publication?s exclusive summit series, which includes Mobile FirstLook, Mobile Marketing Summit and Mobile Women to Watch Summit. The events are held in New York.

This year?s agenda can also be accessed on http://www.mcommercesummit.com.

The agenda is below.

AGENDA

Wednesday, April 29, 2015

A Napean presentation

Venue
Time & Life Building ?
1271 Avenue of the Americas?
8th Floor Auditorium ?
New York, NY 10001

7:30 a.m. ? 8:30 a.m. 
Registration and Breakfast

8:30 a.m. ? 8:45 a.m. 
Welcome Address
Mobile-retail integration becomes a reality

Speaker: 
Mickey Alam Khan, editor in chief, Mobile Commerce Daily and Mobile Marketer
 
8:45 a.m. ? 9:30 a.m.
Opening Keynote
Macy?s: Focusing on advances in social marketing and technology through the omnichannel lens
One of the nation?s leading department store chains, Macy?s is at the forefront of innovation in marketing, retail and technology. Its lead in mobile and how its use of that medium drove traffic to retail stores and other channels earned it Mobile Commerce Daily?s most prestigious Mobile Retailer of the Year award for 2014. This session by the retailer?s top marketer will focus on innovation in marketing and technology to drive omnichannel sales, including:

? Outlook for mobile commerce: trends, opportunities and challenges
? How Macy?s uses iBeacons across the chain to engage in-store shoppers 
? Tablet-optimized digital catalogs that push in-store events
? How the mobile-heavy All Access program leverages music and celebrities
? Embracing mobile payments through Macy?s proprietary My Wallet product for in-store, mobile and online, as well as Apple Pay to bundle in credit card and coupon data
? The use of visual search technologies such as QR codes
? Applications, mobile Web and other initiatives that tie mobile closely to the store experience
? Best-practice tips for retailers

Speaker: 
Martine Reardon, chief marketing officer, Macy's

9:30 a.m. ? 9:45 a.m.
Break

9:45 a.m. ? 10:30 a.m.
Forrester Research: Catering to the customer?s mobile moments as expectations evolve rapidly 
Consumers and customers are rapidly adopting mobile devices and turning to these devices more frequently and from more locations than ever. The result? Customers? expectations have changed. They are not interested simply in the retailer and marketer?s messaging and logos. They want utility at every stage of the customer lifecycle, and they want it now. This session will discuss:

? How has mobile changed customer expectations for interactions with brands and retailers
? How marketers and retailers should react to this mobile mind shift
? How marketers and retailers can identify the right mobile moments across the customer lifecycle to deliver on   their customers? demands
? Data on mobile marketing and commerce

Speaker: 
Jennifer Wise, mobile marketing analyst, Forrester Research

10:30 a.m. ? 10:45 a.m.
Break

10:45 a.m. ? 11:30 a.m.
MasterCard: Insights into the changing face of retail transactions
The world?s fastest payments processing network, MasterCard prides itself for its digital prowess. The reality, as MasterCard and its peers have realized, is that consumers are increasingly turning to the convenience of online and mobile payments. This shift in behavior affects credit, debit and prepaid card usage. But MasterCard is ahead of the game, striking relationships with key players in the mobile space to secure a place in the fast-growing mobile payments ecosystem. This session will discuss:
 
? How connected devices from PCs to smartphones, tablets, TVs and game systems, wearables, and even appliances such as refrigerators have moved us into a physically and digitally converged environment where not only everything, but everyone, will be connected
? How changes in consumers? interactions with these smart, connected devices are transforming how they transact
? The evolution of shopping and payment experiences as connected devices provide more opportunity for engagement and commerce before, during and after a purchase
? How increased connectivity creates more efficient, easier ways to receive, hold, access and activate money, as well as how it delivers the need for enhanced security to ensure the integrity of every transaction
 
Speaker: 
Matt Barr, U.S. emerging payments lead, MasterCard 

11:30 a.m. ? 11:45 a.m.
Break

11:45 a.m. ? 12:30 p.m.
GameStop?s PowerUp Rewards loyalty program: The real driver behind a mobile channel strategy
With a network of more than 6,600 stores worldwide, GameStop is the place to shop for video games, consumer electronics and mobile services. Having just turned five years old, the PowerUp Rewards loyalty program at GameStop is one of the most successful loyalty programs, with more than 38 million members nationwide and around the world. But like many retailers, GameStop faced both a challenge and opportunity to determine how it could leverage the reach of its PowerUp Rewards members to maximize engagement, drive revenue and increase loyalty by offering customers choice and convenience when it comes to shopping across their multiple retail channels, including mobile. In this session, attendees will get a demonstration of the power behind GameStop?s PowerUp Rewards program and how, if done right, marketers can:

? Leverage insights from loyalty programs to build and grow a mobile channel strategy that drives sustainable revenue growth and a positive ROI
? Enhance shopping experiences by providing relevant and meaningful information via mobile channels
? Offer online search and discovery capabilities that deliver customer value both in the physical and digital retail environment
? Grow relevance of a retailer?s bricks-and-mortar presence in a growing digital world

Speaker: 
Frank Hamlin, chief marketing officer, GameStop

12:30 p.m. ? 2 p.m.
Sponsored Lunch Break

2 p.m. ? 2:45 p.m.
Mid-Day Keynote

2:45 p.m. ? 3 p.m.
Break

3 p.m. ? 3:45 p.m.
Capital One: The state of mobile payments and what it means to retailers
Established in 1995, Capital One is a Fortune 500 company with one of the most widely recognized brands in the United States. With the introduction of Apple Pay, the 40-year reign of the magnetic stripe is coming to an end. EMV and contactless are approaching quickly along with omnichannel transactions. Payment technologies will change dramatically over the next couple years, causing both fragmentation and re-consolidation. The customer will have the final say in this transition. This session will focus on:

? Innovation in mobile payments
? Analyzing the wallets from merchant, issuer and third parties
? The coming inflection point
? How Capital One focuses on the customer in this rapidly mobile-driven environment
 
Speaker:
Paul Moreton, vice president of emerging payments, Capital One

3:45 p.m. ? 4 p.m.
Break

4 p.m. ? 4:45 p.m.
Sephora: Making mobile payments a loyalty strategy 
Leading specialty beauty retailer Sephora is a division of luxury products conglomerate LVMH Moet Hennessy Louis Vuitton, with more than 1,300 stores in 27 countries. Sephora carries more than 14,000 products across cosmetics, skincare, fragrance, haircare, tools and accessories, all designed to cater to their clients who are at the forefront of tech early adopters in retail with a heavy involvement in mobile and social commerce. The retailer was an Apple Pay launch partner. This session will share early learnings and discuss how mobile payments fit within Sephora?s loyalty strategy, including:

? Key learnings from Sephora?s Apple Pay launch
? Why mobile payments are a part of Sephora's omnichannel loyalty strategy
? The state of mobile payments and what it means for retailers and customers
? Best-practice tips for mobile payments and Apple Pay

Speaker: 
Johnna Marcus, senior director of the Sephora Innovation Lab, Sephora

4:45 p.m.
Raffle for Dom Perignon 

4:45 p.m. ? 5 p.m.
Break

5 p.m. ? 5:45 p.m.
Closing Keynote
Charlotte Russe: Push vs. email vs. text: Making the most of mobile communication tools
Fashion retailer Charlotte Russe has an established presence in local malls nationwide with 500 stores that are supported by ecommerce and mobile operations. Given its audience of teenage girls and women in their early twenties, Charlotte Russe is unsurprisingly an expert in social and mobile media. Communication with its market is key for its trendy apparel and accessories. Indeed, most multichannel retailers have multiple digital communication channels they use to inform and engage their customers. However, sending the same message to the same customer across push, email and SMS platforms is not only cost inefficient, it is annoying and alienating to customers. This session will discuss:

? Why it is critical to build a strategic framework that optimizes marketing communications based on customer behavior and what each channel is uniquely good at
? How Charlotte Russe defines use cases for email, text and push
? How, based on the retailer?s messaging framework, it determined priorities for signup to answer this question: What is it trying to drive at the moment and which channel reaches that goal most effectively?
? Defining the strategy to clearly communicate the framework and priorities within the organization and store teams
 
Speaker:
Kim Stromberg, head of mobile and omnichannel, Charlotte Russe

5:45 p.m. ? 7 p.m.
Sponsored Cocktails 


Hotels in the Midtown Manhattan neighborhood (from nearest to farthest):

The Hilton New York 
1335 Avenue of the Americas, New York, NY 10019; tel: 212-586-7000
Please click here for the Web site

The Palace Hotel 
455 Madison Avenue, New York, NY 10022; tel: 212-888-7000
Please click here for the Web site

The Bryant Park Hotel 
40 West 40th Street, New York, NY 10018; tel: 212-869-4446
Please click here for the Web site

New York Marriott Marquis
1535 Broadway, New York, NY 10036; tel: 212-398-1900 
Please click here for the Web site

Sheraton Times Square
811 Seventh Avenue, New York, NY 10019; tel: 212-581-1000
Please click here for the Web site

Car service Web sites and phone numbers
Dial 7 Car & Limousine Service: 212-777-7777; http://www.dial7.com 
Carmel Car & Limousine Service: 212-666-6666; http://www.carmellimo.com
Uber: http://www.uber.com
Lyft: http://www.lyft.com


Program agenda subject to change