Eight out of 10 retailers to increase mobile budgets in 2015: report
Eight out of 10 retailers in a recent survey said they plan to increase their mobile budgets by at least 20 percent in 2015, according to the 2015 State of Retailing Online report from Shop.org and Forrester Research.
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Fuel Rewards ramps up mobile to boost coalition loyalty program
Coalition loyalty program Fuel Rewards is boosting its mobile strategy with a redesigned application, card-linked offers, integrations with Passbook and Google Wallet as well as push notification and text messaging capabilities as it looks to drive marketer and consumer adoption.
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Dunkin? Donuts? mobile instant win game is a sweet deal
Dunkin? Donuts is offering mobile device users in select markets the opportunity to play a Valentine?s Day-themed instant win game with a myriad of prizes and is driving enrollment in its DD Perks mobile loyalty program with a second sweepstakes option featuring a grand prize of two JetBlue flight vouchers and a Travelpro luggage set.
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LuckyShops.com commercializes editorial with shoppable content
The Lucky Group is launching its digital style content on the new LuckyShops.com, which makes all of the items shoppable, entering the brand into a new source of revenue following recent staff layoffs and a kick to the curb from Condé Nast last fall.
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Woodman?s Foods boosts convenience with iBeacon shopper engagement platform
Woodman?s Foods is making shopper savings more personal while increasing convenience with the rollout of an iBeacon-powered shopper engagement platform to all its stores.
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