JCPenney finds in-store mobile is right fit for Cinderella promotion
JCPenney is weaving a tale of mobile and movie magic in its stores this spring through a partnership with the shopkick application and Disney?s new Cinderella film.
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Biometrics, tokenization gain steam with MasterCard, Visa commitments
With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.
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Visually driven retailer apps should jump on Apple, Pinterest initiative
Retail mobile applications are likely to gain an advantage in product promotion through Pinterest?s new Apple partnership for suggesting apps to Pinners, reflecting how the social pin board is seeking to better serve users through search and commerce tactics.
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Starbucks? Apple Pay integration will brew up in-app revenue
Starbucks? integration of Apple Pay into its popular mobile application, letting users quickly reload their Starbucks card, will send more money into Starbucks? app while burnishing the coffee retailer?s lead in mobile payments.
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Nashville Zoo roars into mobile ticketing to ease user experience
Nashville Zoo, a fast-growing zoological park serving middle Tennessee and southern Kentucky, is leveraging a mobile ticketing and ecommerce system to make it faster and easier for visitors to buy tickets, become members and take part in other zoo activities.
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